Résumé

02/2023 – present

ZEISS Digital Partners

Senior Designer UX/ UI

ZEISS Academy (ZEISS Portal) – Cross-Functional Team

• Optimized course booking flow based on user research and interviews, improving usability and reducing booking time

General

• Raised accessibility awareness through internal lectures, contributing to the hiring of a dedicated accessibility specialist
• Primary UX responsibilities in each team: Leading UX strategy, information architecture, competitive analysis, user journey mapping, stakeholder interviews, user research (qualitative/quantitative) and creating low/high fidelity prototypes (Sketch, InVision, Figma) in collaboration with stakeholders, product owners, developers and researchers

06/2016 – 01/2023

Kaiser X Labs GmbH a company of Allianz AG

Senior Designer UX/ UI

Allianz Loyalty Program – Cross-Functional Team

• Restructured complex IA and purchase flow, improving findability and increasing logins by 35%
• Conducted usability and hallway tests; introduced accessibility enhancements and dynamic filtering.

Online Claims Navigator – Cross-Functional Team

• Designed Help Box and expectation logic; reduced support center calls significantly; NPS rose to +75

Allianz Health Insurance App (iOS/Adroid) – Cross-Functional Team

• Redesigned claims submission flow with SPA integration; reduced support inquiries by 60%
• App rated 4.7 (iOS) / 4.6 (Android) with 100k+ installs

Icon System

• Led design and rollout of icon system across Allianz platforms, aligning with brand and design system standards

General

• Development of a strategy for „Digital Accessibility“ for Kaiser X Labs GmbH, achieved by establishing awareness and mandatory seminars for developers and measured using OKRs 

• Primary UX responsibilities in each team: Leading UX strategy, information architecture, competitive analysis, user journey mapping, stakeholder interviews, user research (qualitative/quantitative) and creating low/high fidelity prototypes (Sketch, InVision, Figma) in collaboration with stakeholders, product owners, developers and researchers

09/2014 – 06/2016

Holtzbrinck Publishing Group

Senior Designer UX/ UI

NetDoktor – Cross-Functional Team

• Improved navigation and access speed on NetDoktor through user testing and optimization

• Independent implementation and institutionalization of user testing in the company, conducting tests with employees (tasks were set to search the company website), evaluation through internal acceptance and subsequent expansion to further user testing with the users of the website

HELPSTER – Cross-Functional Team

• Development of a new brand and new website from scratch

• Launched new brand and high-performance website for HELPSTER, reducing load time by 80%

• Introduction and establishment of user testing in the company, through support of the UX Test Lab, evaluation through internal acceptance and subsequent expansion to further user testing with website users

• Optimization of advertising placement through Google Analytics, measured based on the evaluation in Google Analytics

General

• Primary UX responsibilities in each company: Leading UX strategy, information architecture, competitive analysis, user journey mapping, stakeholder interviews, user research (qualitative/quantitative) and creating low/high fidelity prototypes (Sketch, InVision, Figma) in collaboration with stakeholders, product owners, developers and researchers

08/2009 – 08/2016

Freelancer

Senior Designer UX/ UI

Worked as a freelancer for various clients. For example: 

• Support at Deutsche Telekom AG Bonn P&I: new design library and new icons

• Designed new CD for Solution Seekers, supported strategy for German Doctors and BR’s “Ankommen” app

• Carrying out competitive analyzes and communicating with customers and stakeholders
• Developed and continuously enhanced expertise in HTML and CSS